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Goop pop-up coming to Americana Manhasset for the holidays

THE ISLAND NOW | By Teri West

Americana Manhasset is getting a treat from Gwyneth Paltrow’s lifestyle brand “goop” this holiday season.

The mall is one of three locations nationwide that will host a holiday shopping pop-up store called goop GIFT, open from Nov. 15 to Dec. 24.

Products in the store are based on goop’s gift guide, which features a variety of items that range from home décor to clothing, according to the company.

This year, goop has categorized its gift guide into 14 sections. The Cook gift guide in 2017, for example, included kitchenware, like a dutch oven and cookbooks.

Two of this year’s categories are new. The One-Step-Aheader features trendy products and The One and Only is luxury products, the company said.

goop is also selling Google products for the first time this year.

goop Gift stores will also offer gift wrapping, calligraphy and delivery and on certain days, cocktails.

The other two goop GIFT locations will be in San Francisco and Dallas.

Paltrow started the company in 2008 as a digital newsletter. It now has two permanent stores, one in Time Warner Center in Manhattan and the other in Los Angeles.

To read the original article click here.