Max Mara Spring 2019 - Runway Review
September 20, 2018
Max Mara is about timeless quality. Women of all generations wear the same Max Mara coat. As designer Ian Griffiths explains, "Buy less, buy better." His mantra set the tone for the Spring 2019 show, one which harkened back to the archives from the 1980s by Anne-Marie Beretta -- specifically images of the hands-on-hips women coupled with the classical goddess Gaia and Emily Wilson, the first woman to translate "The Odyssey."
The results? Well, beige is experiencing quite the recent revival -- something that no doubt lends credence to Max Mara. Matching pantsuits and coats, swathed and draped dresses... they all co-habitated beautifully on the runway shown on the backs of models as diverse as Karen Elson, Kaia Gerber, Joan Smalls, Gigi Hadid and Saskia de Brauw.
Strong-shouldered coats and jackets, some traced in ruffles and layered over draped tops and pare skirts, soothed in a monochromatic palette of tobacco neutrals, white, polka dots and navy with a shot of yellow. This being spring, many of the jackets were rendered rainproof, be it a tightly woven navy trench with ruffled hem or a yellow overcoat fashioned from rubberized jersey.