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Americana Hours

  • Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, 10am - 6pm
  • Sunday, 12pm - 5pm
Individual store hours may differ from shopping center hours.
Custom hours are available by appointment. Click here to contact Concierge Services for more information.

Sportmax Fall 2020 - Runway Review

Channeling a futuristic theme for fall, the Sportmax brand moves forward in a clean, crisp manner following a 50th anniversary celebration. The quintessential Milanese brand, a more activewear-centric offshoot of Max Mara, stepped boldly forward under fashion director Grazia Malagoli. Effortless and unfussy, the clothes featured plenty of fabric manipulation that resulted in some interesting three-dimensional shapes when worn. From darting to draping, the dresses and half-capes had intrinsic appeal; these were clothes guaranteed to embolden any wardrobe. Sharp-cut separates included a blue faux leather suit with pleated detailing and a belted coat with bold sleeves.