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Americana Hours

  • Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, 10am - 6pm
  • Sunday, 12pm - 5pm
Individual store hours may differ from shopping center hours.
Custom hours are available by appointment. Click here to contact Concierge Services for more information.

Sportmax Spring 2019 - Runway Review

Surfs-up at Sportmax! The water sports-inspired Spring 2019 collection advocated fitness and an overall sense of getting back to nature -- a reboot of the soul, if you will. Part boardroom, part surf shack, the collection, accessorized with shell-inspired jewelry a la a gold dipped scallop dancing from the ear, paired pencil skirts with bikinis and sequined surf tops with blazers and nylon bucket hats worn low. A slouchy tailored suit paired with a wetsuit-style top was decidedly modern. There were interesting wet suit style evening dresses and ruched toggle detail dresses paired with light raincoats, pinstripe sleeveless waistcoats and, of course, wet look leggings done in abstract marble print. Better to wear your shell detail ankle strap stilettos with.