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During this challenging time, Americana store hours may vary and some stores are temporarily closed. Please see individual store pages. Thank you for your understanding. Click here for details
  • Monday, Tuesday, Wednesday, 10am - 6pm
  • Thursday, Friday, Saturday, 10am - 7pm
  • Sunday, 12pm - 6pm
Individual store hours may differ from shopping center hours.
Custom hours are available by appointment. Click here to contact Concierge Services for more information.

Zimmermann Fall 2020 - Runway Review

Inspired by lucky charms, fortune telling and superstition, Zimmermann creative director Nicky Zimmermann dubbed her fall collection "Lady Beetle," bringing with her a sense of fabulous fun and high spirit. Optimistic and upbeat were but a few of her touchpoint adjectives... liberally applying rich archival imagery across every print, surface and texture imaginable. Offset with the brand's signature soft blouses, floaty dresses and leggy hemlines, the collection was rendered in stunning textures: deep velvets, chalky upholstery fabrics, soft metallic nappa leathers and checked wools. 

Subtle astrology references came in the form of delicately embroidered (and swirled) hems, an evil eye artwork on silk and hand-sequined organzas (a first for the brand). In a color palette of faded pinks, biscuit, chalky whites and washed blues, knit pullovers were done in lace-like weaves, oversized collars in thick cotton and separates in velvet; accessories, including velvet saddle bags and pouches, boasted crystal buttons and exaggerated fringing. Charm bracelets and ombre-tinted eyewear rounded out the sweet pieces. But as happy-go-lucky as this collection was, nary was there a whiff of naivete. 

And as part of its ongoing fundraising efforts to aid Australian bushfire victims, Zimmermann worked with the CNCF to plant 10 native trees for each person that attended the show.