Americana Manhasset 2019 Holiday / Resort Campaign
November 12, 2019
This month Americana Manhasset debuts its full color, 68-page Holiday/Resort book entitled "Portraits."
Holiday and resort ready-to-wear, accessories and jewelry from the most luxurious brands in the world are captured in Americana's high-style picture book.
The campaign stars six major models: Birgit Kos, Sara Grace Wallerstedt, Bhumika Arora, Salomon Diaz, Dylan Fender and Dae Na. It was photographed, produced and styled by Laspata DeCaro at Pier 59 Studios in New York City.
“This campaign carries on the tradition of previous Americana holiday campaigns, featuring an assemblage of different models with different backgrounds and ethnicities,” said Charles DeCaro. “We wanted to continue the message of individuality, but within the context of classical portraiture. While the images were photographed against painted backgrounds of renaissance-style landscapes, giving them a timeless quality, the thoroughly modern fashions and styling ensure that the campaign is very much of the moment.”
“The overarching concept is that a traditional portrait represents a captured moment, a stillness. And there is simply no better time than the holiday season to stop and appreciate special moments with those you adore,” said Andrea Sanders, Americana Manhasset’s Creative Director.
Americana’s Holiday/Resort Book is direct-mailed to 115,000 targeted households. The images are being featured in national and regional print ads in publications such as The New York Times, T-Styles magazine and The World Journal newspaper, as well as in various digital media such as NYT.com and AirMail.com. The campaign is also being shown prominently throughout the season on Americana’s website, americanamanhasset.com, and featured on Americana’s social media outlets.
Americana Manhasset is a premier collection of 60 fine shops, including Hermès, Chanel, Louis Vuitton, Gucci, Cartier, Ermenegildo Zegna, Van Cleef & Arpels, Bottega Veneta, Hirshleifers, Ralph Lauren, London Jewelers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.