Behind the Scenes | The New Romantics
Fall 2016 - Sicily
August 18, 2016
Go behind-the-scenes of Americana Manhasset’s Fall 2016 campaign photo shoot, “The New Romantics,” with this fun and fast-paced video featuring Natalie Westling and Kit Butler.
“Sicily was the perfect choice as a location,” said Charles DeCaro. “It conveyed the eminence we wanted to represent Americana’s 60th Anniversary, but it also made sense with the collections this season, many of which have a baroque or Renaissance vibe. There is a lot of lace and velvet and hand-crafted detailing, along with rich, luxurious colors and textures. The clothes feel like they belong in these villas and palazzos. As always, while we had a clear editorial voice and a strong vision for this campaign, it is the fashion and the designers’ messages that remain the focus. We shoot an appropriate photograph for each brand, from Hermès, Gucci and Céline to Tory Burch, Theory and Zimmermann, but each image also works as part of the whole.”
2016 marks the 60th Anniversary of Americana Manhasset, and the Fall campaign is part of a year-long anniversary celebration. Photographed, produced and styled by Laspata/DeCaro, the campaign was shot in various locations in Sicily. Backdrops range from the gilded Palazzo Gangi to the charming seaside town of Porticello to the historic and lovely Villa Wirz.