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Veronica Beard: Discover the New Boutique at Americana Manhasset

The Veronicas have arrived at Americana Manhasset! Veronica Beard, the coveted American ready-to-wear brand, founded in 2010 that is already a staple in every stylish wardrobe from Manhattan to San Francisco (and beyond), has debuted its first Long Island retail unit, stocking the full ready-to-wear collection, including an array of styles of the iconic Dickey jacket, not to mention jeans and shoes categories, as well as special third party collaborations.

Describing the addition as a natural extension to their retail family of shops, Veronica Swanson Beard said, "We knew this would be the perfect location since many of our customers in this area already consider the Americana to be their primary shopping destination." Adds Veronica Miele Beard, "It is truly an honor to join the other retail stores here and we can't wait to welcome our customers into the world of VB."

To bring the Veronica Beard vision to life, the ladies worked with interior designer Carolina de Neufville to outfit the store. A match stick chandelier hangs above a glass and lucite table, anchored by a vintage Moroccan carpet with tones of pink, welcoming clients into the 1,300-square-foot space filled with vintage furniture, leopard print accents and custom brass and copper hanging fixtures. Complimenting the pieces is a Master Craft credenza with 70s vintage brass table lamps at the back of the store. Oh, and make sure to say hello to Muffie, the store's leopard mascot! 

We caught up with the codesigners and sisters-in-law at the grand opening. Enjoy!

What are you most excited about in joining the Americana Manhasset retail family? 

VSB: We’re excited to welcome Americana Manhasset’s customers into a space that has been thoughtfully curated to bring our product to life and invite them to experience the world of Veronica Beard. 

VMB: We were drawn to this location because of the unparalleled access to fabulous shopping on the North Shore—it was a natural next step to get closer to our customer base in this area. 

Describe Americana Manhasset in three adjectives.

VSB: Upscale, Sophisticated, Luxurious

Why do you think your brand resonates so well with the active Long Island woman?

VMB: Women need a uniform for their daily lives whether going to work, dropping kids off at school or going out in the evening and we’re providing feminine and effortless clothing and accessories that women can really live in, taking them through many occasions with ease.

Tell us what your returning clients, as well as new clients, can look forward to at your Americana Manhasset store. 

VSB: We put a lot of time into curating an environment where our local customers feel at home and selecting merchandise to fit their lifestyle. In Americana Manhasset, we will also have really great third party offerings including Le Specs sunglasses, Jardin and Dannijo jewelry, Sana Jardin fragrance and more.

Heading into fall/winter, what are the three key Veronica Beard pieces every woman should own?

VMB: A DICKEY JACKET! And a pair of our jeans to go with a cozy sweater, all pieces that are key for layering this time of year.

How would you describe the essence of your fall/winter collection?


VSB: Denim & Diamonds. Think Dallas in the 80s when style was dictated by socialites and cowboys. Western details, high-waisted skinny flares and silver cowboy boots complete the Fall collection. 

How is the Veronica Beard brand reflective of a true lifestyle brand?

VMB: We’re providing women with a modern take on iconic pieces that will carry her from work to weekend and everywhere in between. We have suits and dresses for work and evening, as well as jeans and jackets for everyday life. Paired with our shoes, she can go anywhere and do anything she wants without limitation. 

When it comes to personal style: pieces that you can pair to look classic and chic, yet effortless are key. - VSB