Veronica Beard Gives Back
June 30, 2020
On Tuesday, June 30, Veronica Beard at Americana hosted a #VBGivesBack day with 10% of sales going to the Good+ Foundation. Allison Aston welcomed shoppers back to the boutique for an afternoon of treats and shopping for a cause.
Good+Foundation is a national nonprofit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers and caregivers, creating an upward trajectory for the whole family.
With warehouses in New York City and Los Angeles, Good+Foundation partners with approximately 75 innovative anti-poverty programs across the country. Their goal is to incentivize parental enrollment and participation in programs like job training, GED attainment, anger management, healthy relationships, and addressing trauma.