New Horizons: Americana Manhasset 2019 Fall Campaign
August 21, 2019
MANHASSET, LONG ISLAND – (AUGUST 2019) – This month Americana Manhasset debuts its 68-page Fall Fashion Book. Fall ready-to-wear, accessories and jewelry from the most coveted brands in the world are captured in a high style picture book starring top runway models Sara Grace Wallerstedt and Roberto Sipos.
Photographed, produced and styled by Laspata DeCaro, the campaign was shot at various locations in Southern England. Inspired by the natural world and the sense of groundedness apparent in the fall collections, the campaign is replete with rolling fields, ivy-clad farmhouses and majestic chalk cliffs overlooking the English Channel. A quote from Maya Angelou opens the campaign and expands upon its title: “The horizon leans forward, offering you space to place new steps of change.”
In conjunction with the still images, Americana Manhasset has debuted a short film also entitled “New Horizons,” starring Wallerstedt and Sipos. Rich and hypnotic, the piece suggests a dreamy and stylish roam through a magical, lush landscape.
Americana’s Fall Book is direct-mailed to 115,000 targeted households. The still images are being featured in national and regional print ads, in publications such as The New York Times, T-Styles magazine and The World Journal newspaper. The images and video will appear in various digital and social media including nyt.com. The visuals are also being shown prominently throughout the season on americanamanhasset.com and featured on Americana’s social media outlets.
“We took our cue from the overarching tone of the collections this season,” said Charles DeCaro. “A return to nature and a sense of classic ease is pervasive, with each designer interpreting that sensibility in their own unique and modern way. As always, while we had a clear editorial voice and a strong vision for this campaign, the fashion and the designers’ messages remain the focus. We shoot an appropriate image for each brand, from Chanel, Gucci and Celine, to Rag & Bone, Theory and Zimmermann, with each photograph also working as part of the whole.”
Americana Manhasset is a premier collection of over 60 fine shops, including Hermès, Chanel, Louis Vuitton, Gucci, Cartier, Ermenegildo Zegna, Van Cleef & Arpels, Bottega Veneta, Hirshleifers, Ralph Lauren, London Jewelers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.