"Holiday at the Shore" | Holiday 2013
Starring Lindsey Wixson and RJ King
Americana's Holiday/Resort campaign launched one year after Superstorm Sandy devastated many Northeastern beach towns. This timing inspired Americana's campaign theme. It seemed particularly appropriate during this holiday season, a time of giving and gratitude, to celebrate the resiliency and timelessness of Northeastern shore culture.
The piece, set to edgy music and starring Lindsey Wixson and RJ King, is haunting and evocative, with the Coney Island amusement park providing an otherworldly backdrop.